About

Research Context

Portugal | France

Research Interests

Territorial marketing | Urban regeneration | City branding

Institutional Subunit

ISCTE

Biographical Note

PhD candidate in co-supervision in Urban Studies at ISCTE and in Communication Sciences at Université Lyon 2 (France), master in Strategic Communication from the Universidade Nova de Lisboa (2016), Bachelor of Journalism from the Nacional University of Paraíba, Brazil (2012). She has developed research in territorial marketing, urban competitiveness, and city branding and urban regeneration. She takes a transdisciplinary approach between communication, urban studies, anthropology and tourism, working on territorial marketing, creative cities and gastronomy (Barbosa, 2016). She has professional experience in television, implementation of major urban projects, museums and destination marketing.