This is a two-hour seminar that would be presented by the visiting lecturers from the Maldives National University, Faculty of Hospitality and Tourism Studies. The seminar would consist of an introduction to the tourism industry of Maldives and its developments, followed by the pre and post Covid challenges that the Maldivian tourism industry confronted and lastly the tactics that are applied to market Maldives such as the destination image, branding and marketing strategies. The seminar will end with a question-and-answer session.
01/06/2022 , 17:00-19:00
ISCTE Aud Mário Murteira
Zeenath Solih (Faculty of Hospitality and Tourism Studies)
Aishath Shirmeen (Faculty of Hospitality and Tourism Studies)
Aminath Zaina (Faculty of Hospitality and Tourism Studies)
Antónia Pedroso de Lima (CRIA-ISCTE)
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