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Aula Aberta “Neuroanthropology: Does the brain make any sense for social & cultural anthropology?”
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“Neuroanthropology: Does the brain make any sense for social & cultural anthropology?”
Antonio Nogués Pedregal (Universitas Miguel Hernández)
18 de maio de 2018, 15h
Multiusos 2, Ed, ID, NOVA FCSH
Organização: CRIA, Programa Erasmus + / NOVA FCSH
This talk has two aims. First to sketch the relationship between the neural basis (brain) and the sociocultural environment (culture) during the process of meaning production, while considering the role of the context of production and intentionality. On the other, I will describe a neuroanthropological experiment that combines ethnographic fieldwork along with functional Magnetic Resonance Imaging (fMRI). The objective of the research was to study the relationship between the sociocultural contexts of sense and meaning production, as the base of identity, and the underlying neurobiological processes, in order to understand better the interrelation brainóculture. The methodology highlights the value of qualitative techniques such as participant observation, in-depth individual interviews and focus group, combined with statistics, questionnaires, the analytical strength of computer assisted qualitative data analysis software (CAQDAS), neuropsychological tests and neuroimaging. The provisional results hint at different neural activations between the groups depending on the content of the stimuli displayed.
Associate professor of social anthropology at the Universitas Miguel Hernández (Spain) and former Head of the Department of Social and Human Sciences. Since late eighties, his research interests focus on the relationship between tourism, power, cultural heritage and development in Spain and Latin America, where he has carried out his fieldwork. He delivers seminars and carried out research stages as Visiting Scholar in different universities: University of Oxford (United Kingdom), KU Leuven (Belgium), Johannes Gutenberg-Universität (Germany) or Univerza v Ljubljani (Slovenja). He edited Cultura y turismo (Signatura ediciones 2003) and Culture and society in tourism contexts (Emerald 2012). Some of his scientific articles has been translated into English, German and Italian and he has been recently acknowledged as one “of the [two] most important scholars of the anthropology of tourism in Spain since the 1990s” Anthropology News 55 (9-10), pp. 31.