Territorial marketing and urban regeneration: a perspective of the projects “Parque das Nações”(Lisbon) and “La Confluence” (Lyon)

Leading researcher: Cecília Avelino
Research group: Practices and Politics of Culture
Type of project: Doctoral research
Status: Ongoing
Keywords: Branding | Urban projects | “Parque das Nações” | Confluence


Main institution: CRIA
Participant institutions: n.a.
Funding: FCT
Reference: SFRH/BD/131279/2017
Starting date: 14-10-16

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Abstract

In a context of global economic instability, cities began to compete with each other and for this they seek strategies to differentiate themselves and be more attractive both tourist and economically. To understand this scenario, this research will analyse two urban rehabilitation projects: Park of Nations in Portugal and Confluence in France. Aimed at transforming riparian areas into new centralities and intelligent territories, they are a priori a territorial marketing intervention. Through documentary analysis of institutional plans and programs, the communication actions of each phase of project implementation will be evaluated. It will also be investigated, through semi-structured interviews, the image perceived by the internal and external actors of these localities and the repercussion of these interventions, constituting data to create a methodology on the effectiveness and the return of the investment in marketing and branding. Such actions will contribute to the policies of Tourism, management of the image of the city and its competitiveness.

Researchers from CRIA

IDNamePositionProjTitleProject typeStatus
pub63*Frédéric VidalSupervisorproj324*Territorial marketing and urban regeneration: a perspective of the projects "Parque das Nações"(Lisbon) and "La Confluence" (Lyon)Doctoral researchOngoing
pub564*Cecília AvelinoResearcherproj324*Territorial marketing and urban regeneration: a perspective of the projects "Parque das Nações"(Lisbon) and "La Confluence" (Lyon)Doctoral researchOngoing
Other researchers

ResearcherPositionInstitutionProjOutrosTitulo_EN
Françoise PaquienséguySupervisorELICO – Lyon 2proj324*Territorial marketing and urban regeneration: a perspective of the projects "Parque das Nações"(Lisbon) and "La Confluence" (Lyon)